@ITSCALICA

Content strategy

Client: CALICA Music

Project type: Ongoing

Goal: Larger online presence

​

Calica is an indie pop artist based out of Los Angeles, CA. After the launch of her new album, she was seeking more online exposure. Together, we came up with a content strategy that would showcase her talent as a songwriter and producer.

Through my research, I found that there was a growing trend musicians on YouTube finding success through reproducing a song to sound like another artist sung it, or like it was a different genre. 

​

After pitching it to her, she executed the idea, starting with making The Box by Roddy Rich into an Indie song. Her page grew from there, and we brainstormed a variety of other song flips together, most notably her Watermelon Sugar by Lana Del Rey cover with 2.7million views (shown here). 

​

Today, @itscalica has garnered over 200k followers on Tik Tok, 17k followers on Instagram, a couple of solid brand deals, and is still growing from there. We still meet regularly to brainstorm video content for Tik Tok.